Jules Macadam
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Jules Macadam
is a UX/UI Designer based in East London who is passionate about building intuitive, human-centred experiences.
September 2025
Improving B2C Conversion for Solar Installation Company
Optimising a high-intent funnel by strategically removing pricing information to achieve a major KPI lift.
B2C
Web
A/B Test
User Research
UX Design
UI Design
View full case study
May 2025
Scaling Field Operations with AI
Building an end-to-end mobile platform to replace PDFs, improving installer efficiency and ensuring real-time quality control checks. All in a day's work.
AI
Hackathon
Mobile
Web App
UX Design
UI Design
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April 2024
Solar Forecasting App
Improving perceived value by expanding features on an app
Mobile
User Research
UX Design
UI Design
View full case study
October 2023
HealthTech Website
Delivering a total redesign of current marketing and e-commerce website for a Dubai-based health-tech client.
Web
E-commerce
UX Design
UI Design
Interaction Design
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Insurance Website
July 2023
Designing a brand new website from scratch, catering to B2B and B2C users, for web and mobile devices.
Web
UX Design
UI Design
Branding
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Recruitment Website
March 2023
Designing a product to manage the end-to-end process of hiring international care-workers to relocate to the UK.
Web
Mobile
User Research
UX Design
UI Design
Presenting
Branding
Design Systems
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HealthTech Sign-up Flow
February 2023
Building an onboarding flow to easily create an account despite requiring obscure and hard-to-access information.
Web
User Research
UX Design
UI Design
Branding
Design Systems
Presenting
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Digital Event Hosting Platform
February 2023
Designing a platform that could host an itinerary of events for both in-person and online attendees from around the world.
Web
User Research
UX Design
UI Design
Presenting
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