GeneHub is a health-tech start-up whose mission is to directly connect users who are managing long-term health conditions with relevant clinical trials.
The brief was to build an onboarding flow to easily create an account despite requiring obscure and hard-to-access information.
Sprint:
2 weeks
Deliverables:
Onboarding flow for web app
Team:
Myself, Shaimaa Osman, May Kim
My roles:
User Research
UX Design
UI Design
Design Systems
Branding
Presenting
Discover
Through conducting 18 interviews with people managing long term health conditions, and a survey completed by 85 people (no requirements to participate) we were able to
not only gauge key sentiments towards healthcare management and data privacy concerns, but also pull out key insights such as contact preferences regarding healthcare.
Define
Let me introduce you to Adam.
🙋🏽‍♂️
Adam lives with Type 1 Diabetes, attends regular medical appointments but worries that he might be missing out on better healthcare and a more personalised treatment plan.
By performing a competitor analysis we identified the gap where GeneHub can offer value to Adam.
Products & Services
Medical data storage
Direct contact with clinical trials
Healthcare recommendations
Gain Creators
All medical data in one place
Personalised healthcare plan
Access to relevant clinical trials
Pain Relievers
Transparent data handling
Less time spent managing health
Guided sign-up process
Customer Jobs
Easily access medical data
Faster treatment
Tailored healthcare
Gains
Control of medical data
More accurate healthcare
Improved quality of life
Pains
Worried how his data is being used
Frequent medical appointments
Doesn’t know where to start
Ideate
The main challenge was working out all the ways in which one could obtain the three key pieces of information ahead of creating an account, as this data is vital for transferring medical records to the GeneHub platform.
Some users can access their data if they have already signed up to Patient Access or Digi.Me, but most will need to contact their GP. The sign-up flow needs to support the user to get their medical data in the way that best suits them.
The high-fidelity wireframe included a slight rebrand from a colourful, high-energy aesthetic to a more clean and calm interface to put the user at ease and fall more inline with the healthcare industry standards. We split out all steps onto separate pages so as not to overwhelm the user with information and required actions.
The client feedback was overwhelmingly positive
The pitch back to our team was polished and insightful, putting even some consultancies' work to shame. Throughout the brief and during the sprint our input was minimal and the results were incredible... You will be amazed at the outcome, I know we were!
Ed Straighton, Co-founder and Head of Product at GeneHub

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