As the sole design owner, I provide end-to-end design leadership and strategic direction for our solar panel installation product portfolio. My scope covered both the outward-facing B2C platform and complex internal B2B SaaS products, including our bespoke CRM, field operations management, and energy optimisation services.

I collaborated with all internal teams (Tech, Growth, Sales and Operations), translating commercial objectives into product strategies. I was consistently consulted for senior-level decisions, ensuring design solutions managed ambiguity and were grounded in KPI metrics.

Delivered a total redesign of the current website for a Dubai-based health-tech client using Figma and Webflow. My role included restructuring the information architecture using card sorting research exercises, improving navigation and providing clear CTAs for the user to complete their goal. I designed user flows and built high-fidelity prototypes for e-commerce journeys and delivered a UI refresh to create a modern, luxury aesthetic.

Working for a range of clients across publishing, ed-tech and media industries. I designed books covers, research publications and digital content including social media and website assets. I also provided digital marketing consultation, training and management of digital strategies across email, paid social and paid search campaigns.

Working across multiple clients in the finance/fintec vertical, I managed digital strategies on PPC and social accounts in over 60 markets to an ROI based KPI. Building key stakeholder relationships to ensure that all parties are happy and understand the approach to deliver best performance.

Day to day management and optimisation of paid search campaigns with monthly budgets of over £100k, daily analysis of data and weekly reporting presented back to the client. Planning paid social campaigns tailored to various KPIs, using historical data to inform which platforms work best for each goal and how we could improve performance.

Ran campaigns over various channels including paid social, paid search and email. I managed the campaign and sales data on AirTable and set up automations across various apps to create reports using Zapier. Responsible for creating all graphic assets and the occasional book cover.